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BeautySpot

A project with SoPost designing a new platform for product sampling.

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The Brief

For this 8-week live-brief with SoPost, working with two Fashion Communication students, we were asked to design 'a Product Sampling Community'. Its purpose was to enable cosmetics lovers to get the right product samples for them.

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The project

We needed to consider a number of factors, such as identifying what it would look like, how people would engage with it, how brands reach consumers, and more. The project was supported by meetings with the client, and bi-weekly deadlines, so we needed to ensure that we were managing our time effectively and successfully collaborating as a group.

We designed an app called 'BeautySpot', in which the user can obtain targeted samples based on their personal preferences. By posting reviews, users earn SpotStamps, which are used for discounts on full-sized products. Users can also follow their favourite influencers on the platform. The community aims to be welcoming, inclusive, diverse, and promotes honest reviews to help cosmetics lovers to find products which work for them. The app is supported by a physical Zine, found in beauty locations.