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The brief required us create and design an online magazine using the Wordpress platform. I chose to create an urban themed magazine website that showcases graffiti street art and other urban related content.
I chose to base the site on graffiti street art as a result of a ton of creativity happening within this area, yet so many go unnoticeable. I wanted to create a platform where artists can get recognition and share work. Communities to be given the latest trends on urban related topics such as music, photography, fashion and graffiti art.
The words “chaos and art” highly influenced the brands identity and the name “JUNGLE” represents the various content users can explore on the platform. I decided to keep the brand edgy and updated for the active younger audience. By sticking to core values of being bold, trendy and informative.