Cherish is an advertising campaign that uses Social Networking sites to encourage people to raise awareness and donations for Alzheimer’s UK. This is done by asking people to upload an image of someone, something or a moment in theirs lives that means a lot to them and something they would never want to forget.
It works by bringing people together so that they can share happy memories online using the hashtag #Cherish. These images and stories are then sent to the Alzheimer’s UK website where people can see other stories and play the Cherish memory game. These stories are also turned into Cherish cards that are distributed according to the location of the images when the where uploaded.