Caroline Innes


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First Magazine

A new digital fashion magazine aimed at 20 something females, First Magazine integrates social media, video and online shopping into one seamless experience.

The contents page becomes the ‘hub’ of the magazine, as it can be accessed from any page or article, meaning the magazine can be read in a non-linear way. To provoke uninterrupted reading of the magazine, users can save products straight from the page onto their own personal wish list, which can be accessed later and allows the reader the potential to buy the item online.

By using existing technology in a new way, one of the main features of the magazine is the webcam integration. In the Beauty Edit, users can use the front-facing camera on their device to take a photo of themselves and can then choose colours or products to swipe across their face. Using colour recognition technology, the app would then be able to tell the user if the colour was right for their skin tone.