MySky is a concept, developed by Joel Cockram and myself, to provide a design solution for a brief set by DigitasLBi. We were asked to design a service that ultimately enhances the entertainment experience and improves the consumers overall perception of value they are receiving. The brief allowed us to design for TV, which proved to be a learning curve, although was a good experience. We improved the current Sky interface, whilst adding many new features such as integrated betting, ratings and social TV. Ultimately we gave Sky TV an updated look and improved the service with new features, to give Sky users value for money.