NikeiD Live is a concept I developed for my final project at university. With NikeiD being such a big success and forever contributing to the overall Nike community, I thought it made sense to develop the co-creation platform, in order to keep it up to date with current technologies. I therefore produced an in-store, interactive experience for NikeiD, which allows users to co-create their perfect pair of Nike footwear. The concept uses projection mapping, to allow the user to see exactly how their trainers will look as a tangible product, as they co-create using the iPad application. Not only does the concept allow the user to do this, but it also allows the opportunity for Nike to keep up with the changing face of retail and embrace the rise of the concept store.