The issue with Sky TV is that is isn't personal in the slightest, it also has zero social elements. These are two areas which me and my teammate set out to improve when LBI Digitas came to us with a brief to improve the Sky TV experience. We ended up redesigning the Sky Go app by adding multiple social elements and also quick, transparent package customisation. You can check out our process on our blog and also our promotional and walkthrough videos below.


Concept Video link:

PDF link: