DesignPalitra was inspired by the talent of number of Bulgarian CG artists, who work for major companies like Ubisoft, Wizards of the Coast and Fantasy Flight, but do not get the recognition they deserve within their own country. Growing up I had a lot of friends who inspired to become artists but gave up on the idea thinking there is no way to start a career in art in Bulgaria. I recently came to believe that had they seen the success of other artists in the community and had they received advice by professionals, my friends probably would not have given up.

Which is why I decided to create DesignPalitra, for my second year, Web Publishing project. The website was designed to not only act as online magazine, but also as a place for young artists to feature their art. The users can send their work to the website, to get reviewed and the best will get featured on the portfolio page.

Social Media Campaign

The social media campaign aimed to not only to advertise the existence of the portal, but to also give advice and tutelage to young artists. I deemed that the best platforms to do that on are YouTube and Twitch. On YouTube the artists, who work with the magazine and/or have portfolios on the website, will upload interviews and work in progress videos. On twitch these same artists will show their process and answer questions about their work. Meanwhile Facebook, Instagram and Twitter will be the place where these tutorials will be featured.