Providing a new method of mental wellbeing for men.
Scroll down for project info.
When deciding upon a direction, I knew that I wanted to tackle an issue which is very prominent in today's society. I had a strong desire to design something which has the potential to help people, as well as make a real difference. For these reasons, I chose to explore men's mental health, designing an app aimed at this demographic.
I designed an app called 'thoughtmate' which provides men with a hub of useful features to manage their mental health. It features mood tracking, stories of lived experiences from respected men in the community (ambassadors), forums, and an instant support toolkit. It also aims to reduce the stigma surrounding the subject, encouraging men to open up rather than keep their feelings bottled up inside.
I chose 'reaching out is strong' as my tagline as I feel that it embodies the overall ethos and message of the brand. During my research, many users stated that the app must be branded in such a way that they feel comfortable having it on their devices. From the name, through to the logo and app design itself, this was considered and designed with the user's preferences in mind