Craig Hellings


Imagine if you could seduce a logo. What would you discover on your bedroom floor the morning after?

Well, besides the all round high fives and a loss of your self-respect. You would uncover a selection of basic shapes that once formed one of the most well known logos around.

Assemble allows the user to experiment with these elements, in which users can construct the key features of a logo. Whilst also unearthing information by looking beyond the logo at the core identity of the brand and exploring the history of the company. With these basic shapes it speaks volume at how these elements can unite and empower one of the most important components within a brand identity.

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