I undertook this project in reaction to research I conducted around retail and a problem that myself and many other consumers experience daily. I created an iPad application specifically built for staff-use in store. When a store does not have a particular product/size a customer is looking for, the sales associate can utilise the iPad and navigate around the app and select the product they're looking for through online's stock. Very rarely can a store cater for a full entire seasonal range, unless a flagship store. My own experience working in Levi's part time during uni is that we're a small store so we definitely can't cater an awful lot of stock. When customers realise we don't have the stock, they leave the shop and drive the store's conversion reading down the drain, this has a domino effect on store targets not being met to 

 

 

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