Lush Spotlight is a multisensory, interactive display solution designed for the retailer Lush Cosmetics, who specialise in fresh and handmade products. The media-rich display is designed to drive sales and improve the retail experience by increasing interaction in-store. Designed to transform the way people connect with the in-store experience, the Spotlight concept educates customers at the point of product contact, leading to increased dwell time.  I aimed to modernise Lush's existing retail environment, contrasting with the current overwhelming displays, while still maintaining the brand identity throughout. Using RFID technology, product information and demonstration is displayed to the customer when they require it. When a product is lifted, a video is played to the user that provides a variety of relevant product information in a cohesive format.

The display utilises ambient sounds and eye-catching imagery to attract customers, while still maintaining an unobtrusive experience. Customers can smell and test products while also learning more about their purpose, ingredients and benefits in a visual way, capturing customers when they're in the mood to buy in order to secure additional purchases. I made use of videos and information that Lush had available online, but not yet in store, to improve Lush's omnichannel marketing strategy, seamlessly connecting physical content with Lush's existing and previously unexploited digital content. This concept can be implemented in a variety of retail environments with the opportunity for it to be explored in other brands and retailers; ultimately promoting featured products in an innovative way while allowing customers to make informed decisions before purchasing.

 

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