Branding
The branding was extremley important for this project as it needed to follow a particular trend, one that was already established for the fitness community, as well as one for parks. We knew we wanted everything to be bright and eye catching, along with the possibility of the colour scheme being green to represent nature. A hard point of the branding was coming up with a name that reflected the application, as well as being snappy and on-point. We settled on 'Giz' and thought it bets to have a tagline that begun with 'G' too. This ended up being 'Get Green. Get Going. Get Gifted', simple and easy.
Filming
Filming was a major aspect to the project as we wanted a story-telling video to capture the who, where and why's of the app. Due to this we spent 3 days filming in Jesmond, the park we chose to target for our app. We ended up with over 150 video clips that needed to be edited down and put into a specific order. I chose to edit the video, as I had never really made a 'story-telling' styled video before. I chose to use Adobe After Effects and Premier Pro to edit the video in the style of our storyboard. Both softwares added a different feel to the video.
