Chuc-K hero image

Chuc-K

Hybrid project by Adam Wilson

    Scope of work:

  • Brand Identity
  • Logo Design

About the project

Display the local wildlife, scenery and photographic hotspots in Cramlington, through a unified brand and online magazine.

Brief

Your task will be to create and design an on-line magazine using the Wordpress platform. You will be required to create content for a major feature on a subject relating to one aspect of your chosen creative sector. You should adopt the attitude of an investigative journalist to really bring out the best in your story. Additional content can be aggregated from other existing websites but you should ensure that any authors are properly credited and that your Magazine is aimed at a specific target market i.e you should first identify who would be likely to read your Magazine and then investigate and apply marketing strategies and tools that you could use to encourage user engagement and customer loyalty.

Development process

Display the local wildlife, scenery and photographic hotspots in Cramlington, through a unified brand and online magazine. Aiming at encouraging people to view the beauty that is within Cramlington and the surrounding areas, as well as enticing beginner photographers to take advantage of the scenic shots. Awareness will be raised via social media links.

Chuc-K process image

Final result

The Chuc-K online magazine was a success since it displayed the information that I wanted to be shown. The hidden gems of the North East and the photography features of the latest issue based in Cramlington, would give the readers what the want as well as help in enticing new users to use the site. Since this was a site aimed around photography, I have used a lot of imagery throughout. This is so the customers are not overwhelmed with text and the main theme of the site can be translated through these images.