Xe Lam /‘saelam/ - a mobile food truck specialised in providing Vietnamese street foods based in Newcastle.
Xelam Food Truck
About the project
Design a visual identity and develop a website for a fictitious new business inNewcastle. Visual identity includes a website, simple brand guidelines, and asmall sample of printed materials.
As part of my solution I’ve created the Xelam logo combining three elements: our iconicnostalgic truck (Xe Lam) which was no longer used in Vietnam, the ‘xelam’ wordand the flags of Vietnam.
Aiming at bringing the retro looks, I chose to transfer my idea by trendy flat design style with the following characteristics: fresh, young, trendy and colourful.