Xelam Food Truck hero image

Xelam Food Truck

Hybrid project by Nhi Le

    Scope of work:

  • Brand identity
  • Web design

About the project

Xe Lam /‘saelam/ - a mobile food truck specialised in providing Vietnamese street foods based in Newcastle.

Brief

Design a visual identity and develop a website for a fictitious new business inNewcastle. Visual identity includes a website, simple brand guidelines, and asmall sample of printed materials.

Xelam Food Truck brief imageXelam Food Truck brief image

Development process

As part of my solution I’ve created the Xelam logo combining three elements: our iconicnostalgic truck (Xe Lam) which was no longer used in Vietnam, the ‘xelam’ wordand the flags of Vietnam.

Aiming at bringing the retro looks, I chose to transfer my idea by trendy flat design style with the following characteristics: fresh, young, trendy and colourful.

Xelam Food Truck process imageXelam Food Truck process imageXelam Food Truck process imageXelam Food Truck process imageXelam Food Truck process imageXelam Food Truck process image

Final result

  • Xelam Food Truck result image
  • Xelam Food Truck result image
  • Xelam Food Truck result image
  • Xelam Food Truck result image